Kim was an experienced coach and more than willing to do the necessary work to grow her business, but she wasn’t being successful and wasn’t sure why.
Kim knew that she needed to build a client list, find opportunities, and find partners she could collaborate with. The trouble was that even though she knew all of the pieces she needed, she didn’t know how to get them working. Not only that, but she needed income—her survival depended on it. She was getting close to needing to find a “job” just to make ends meet. Realizing this left her discouraged, confused, and in need of support.
Kim was dealing with a high level of stress from this situation, so I helped her establish a daily mindfulness practice she could lean on for stability and balance.
Then, I identified the real problem she was having: she wasn’t leveraging her real skills and expertise in the niche she was trying to inhabit. As a result of this mistake, all of her marketing was falling flat. We started by re-establishing her 30- and 90-day goals, mapping out her vision of success, and strategizing about her messaging.
I know that who I am and the skills I have as a coach are a gift that I want to share. Yet, I was taking steps backwards, thinking of leaving my practice and finding a “job”. With your help I have a renewed commitment to creating a successful coaching practice, beginning now!
I helped Kim leverage her network, develop a presentation, and get comfortable pitching her services. As a result, she was able to develop a pipeline of leads, start making sales, and grow into leadership of her business. Success!